JASON JULIEN | Design. Experience.

Arbor Financial Credit Union

Arbor Financial Credit Union is a Kalamazoo based credit union. They have been in business for many years originally as Educational Community Credit Union (or ECCU). Originally for educators, they had a branding issue as people didn't know that anyone could bank there. 

At NK, I led the team with the rebrand including coming up with the new name, designing the logo, creating different collateral pieces, radio and television commercials and more.

Arbor Logo
Arbor Brand Standards
Arbor cards
Arbor cards 2