My Work

Quicken Loans’ flagship product Rocket Mortgage was quickly becoming more known than the company itself leading to a rebrand of the company as Rocket Mortgage. This environment combined with the fact that much of the current design was not accessible, lacked consistency, and wasn’t managed through a design system or pattern library necessitated the need to design and develop a new color palette and design system.

In the digital experience, there isn’t a live human able to counter objections, provide alternatives or close the sale, and mortgage brokers outperformed the digital experience considerably. How might we simplify the offer presentation, adapt to user goals, and bring the offline mortgage banker experience online?

Caribou (formerly MotoRefi) had undergone a rebrand and had a new look but the design of the current application experience was disjointed and suffered from design debt and a lack of cohesion and consistency. At the same time the design team was rapidly scaling so needed a UI kit to empower rapid design iteration and brand consistency.