My Work

In the digital experience, there isn’t a live human able to counter objections, provide alternatives or close the sale, and mortgage brokers outperformed the digital experience considerably. How might we simplify the offer presentation, adapt to user goals, and bring the offline mortgage banker experience online?

Caribou (formerly MotoRefi) had undergone a rebrand and had a new look but the design of the current application experience was disjointed and suffered from design debt and a lack of cohesion and consistency. At the same time the design team was rapidly scaling so needed a UI kit to empower rapid design iteration and brand consistency.