A New Brand for Growth

Creative Direction, Branding, Visual Design

Arbor Financial Credit Union is a Kalamazoo based credit union. They have been in business for many years as Educational Community Credit Union (or ECCU). Originally for educators, they had a branding issue as people didn't know that anyone could bank there. I led the team with the rebrand including coming up with the new name, designing the logo, creating different collateral pieces, radio and television commercials and more.

Arbor brand identity

Logo Design

arbor logo design
arbor brand identity
t-shirt design
arbor card design
arbor debit cards

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